Individual travel arrangements and comprehensive travel information with the digital products of MAIRDUMONT Digital. The objective of this part of our business is to make it easy and convenient for all travellers. The focus of all our digital activities is the user and his needs. The aim is to inspire satisfied customers for brands from the MAIRDUMONT stable, and provide them with the very best travel products in all brand channels.
We offer digital and mobile applications for each phase in the travel cycle. From the initial inspiration for a journey, the planning and execution right through to the follow-up. The customer is provided with relevant offers online and to his/her mobile platforms. Via Internet, on mobile websites, to native Smartphone apps and to tablets the traveller has access to MAIRDUMONT travel information and maps, as well as to his itineraries and favorites. Up-to-date content, created by our experts and authors, user-generated content, the latest applications, individual tools and service elements are there to help.
We supply the client with comprehensive support before, during and after the trip, promoting year-round loyalty to our own brands. Our developments include the MARCO POLO Travel Guides App and the DuMont Reise App, both with a variety of travel destinations. The 123poi App, compatible with the 123poi.com portal, is a free App that enables mobile access to more than 5 million points of interest worldwide. This easy to use application combines points of interest from various MAIRDUMONT brands like Falk, Marco Polo, as well as content from many of our partners. The free monthly MARCO POLO travel magazine for all current tablet PCs rounds off what we have to offer in the field of mobile Apps.
Via our vertical networks
we merge partner websites into a high reach network operating under a common umbrella portal. The aim is to present the brands and websites of our partners in a high quality environment making them as revenue effective as possible. With us as your partner you can rely on a high degree of marketing expertise in the travel environment.
The range of MAIRDUMONT websites includes similarly high reach brand sites such as marcopolo.de, lonelyplanet.de, dumontreise.de or baedeker.com. With the route planner Falk.de we’re talking about a total of some 850,000 registered subscribers of an active community, which with more than 2 million route printouts per month represents an attractive target group for differentiated topics.
Whether for inspiration and travel planning or for quick and easy on-the-spot orientation, the new eBooks from MARCO POLO, Stefan Loose, DuMont, BAEDEKER and Lonely Planet score with many useful additional functions. Particularly if used with Apple iBooks, on an iPad and iPhone, at first glance the eBook looks like a normal printed book. Your favorite travel guide on your favorite gadget. However the electronic travel guides have a few surprises in store: the content can be searched in seconds by keyword, and anyone requiring further information about travel tips can simply click on the relevant web link. Electronic books are still a niche market in Germany but sales are growing rapidly.
With these offerings MAIRDUMONT Digital is one of the leading providers of travel, leisure and mobility media in Europe and provides travellers with useful features and the beloved “insider tips”.